It all starts with Strategy – without a strategy to follow you will not be able to find the direction to set your annual business plans and identify the initiatives to meet your objectives. Most importantly you must be able to articulate and deliver the strategy to your leadership team and the team over all.

It is here where you will establish the WHY to your business and develop the Value Proposition in order to answer the question
“Why should I consider doing business with your company?”

There are 5 key elements to developing a strategy for distribution and it needs to be written down, visible and revisited consistently in order to measure success.

To find out more about a defined process to develop strategy
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