About Advisor 21

Building Distribution with Continuous Coaching

Forward Thinking

It all starts with Strategy and Leadership needs to be totally committed and accountable for the Execution, in order to build the culture required to succeed. This is generally where the problems start, as communication falters and the plans become diluted as the message passes down the chain of command.

Advisor21 will deliver “Clarity Through Perspective”, utilizing their experience and a process of collaboration and insight.
Our process will help build and define the successful requirements you need to grow the business.

We will conduct a series of unique investigations utilizing Continuous Coaching
and build the requirements together for a successful execution.

Our Vision

Partner with Manufacturing, Distribution, Coaches and advisors to build effective distribution strategies that align strategy, leadership and operations through Continuous Coaching.

Our Mission

Help distribution Leaders become better coaches using Continuous Coaching. It is a disciplined process that will focus on the accountability and commitment required to execute Strategy, Business plans and Initiatives.

Why you should consider doing business with Advisor21.

  1. We Coach distribution to successful execution using defined process.
  2. We focus on Strategy, Business plans and initiatives.
  3. Brand and credibility – the principals have over 80 years of experience building successful distribution
    and bring insight and support to your value proposition
  4. Products – focused on aligning Strategy, Leadership and Execution through a disciplined process,
    to create accountability within the team
  5. Execution is critical and Advisor21 will partner with you to ensure your strategies are achieved

Differentiate our process utilizing a web based coaching program – Continuous Coaching

For more information contact us

The People Behind Advisor 21

David Gray


I call upon my 40+ years of experience to take people further than they could go on their own.
Read David's Bio

Dan Hostick

Dan Hostick


Dan has spent over 45 years in the Financial Services Industry with three large insurance companies. His career spans four segments. Read Dan's Bio

Wesley Gray

Director of Operations

Wesley Gray holds a bachelors degree from the University of Guelph along with a Lean Six Sigma Green Belt from the University of Toronto.
Read Wesley's Bio

Dan Hostick

Stacey Vetzal


I started my career building software 25 years ago. This progressed into a software development company which built several products for large multi-national organizations. My passion for coaching software developers, motivated me to partner with Advisor21 in the construction of .

Doug Hyland


Doug is a frequent speaker and contributor of articles outlining the unique challenges financial advisors & business owners experience readying the owners and their businesses for exiting on their terms.